Color up your invention – but watch out how!

What´s your favourite color? Red, blue, yellow?

Today the United Inventors Association of America released an interesting article about colors and which effect on consumers they have. Being an inventor who wants to give his product the right design colors are very important. Why? Because they evoke emotions.

Red: Sparks ideas of love, passion, heat and danger.

Yellow: Is a color synonymous with happiness

Orange: Retains the energy and welcoming of yellow, while keeping the heat and passion of red

Bright Blue: soothing, cool, and pleasant

Medium Blue: Coldness, feelings of loneliness and depression

Navy Blue: suggests formality, authority, and tradition

Green: Money, wealth, affluence but also nature and soothing.

Black: Commands respect. Simple bold with richness and honor.

Aqua: reminds of peace, calm and still.



So as an inventor designing a product you should also keep the color wheel in mind: choose well and consider which emotions people should get when seeing your finished invention!

Jeans with special effects

Do you like crazy clothes? Yes? Well, then the Scratch-n-Sniff Scented Denim might be of your interest. The jeans actually smell like raspberry candy when scratched. Naked & Famous Denim, the company which invented them says the effect is created by coating the denim fabric with a special coating that contains mini microcapsules. The coating is applied and then baked into the denim. The tiny capsules have a bit of perfume inside and as you scratch them the scent is released.






Naked & Famous Denim also came up with jeans you can charge up with light (can be natural sunlight or artificial bulb light) and then shut the lights and watch ‘em glow! The jeans will also glow intensely under UV light, so if you wear them in a club with a blacklight, your pants will appear neon green!





According to the company these kind of jeans work because they apply a phosphorescent coating to the fabric in Japan. This coating is baked into the fabric and will absorb light and slowly release that light with an emanating green glow, just like Glow in the Dark stickers. Another fun aspect of the jeans is after you beat them up a bit the wear patterns will cause the coating to fade in certain parts of the jean and will create a unique piece of glowing art.