Color up your invention – but watch out how!

What´s your favourite color? Red, blue, yellow?

Today the United Inventors Association of America released an interesting article about colors and which effect on consumers they have. Being an inventor who wants to give his product the right design colors are very important. Why? Because they evoke emotions.

Red: Sparks ideas of love, passion, heat and danger.

Yellow: Is a color synonymous with happiness

Orange: Retains the energy and welcoming of yellow, while keeping the heat and passion of red

Bright Blue: soothing, cool, and pleasant

Medium Blue: Coldness, feelings of loneliness and depression

Navy Blue: suggests formality, authority, and tradition

Green: Money, wealth, affluence but also nature and soothing.

Black: Commands respect. Simple bold with richness and honor.

Aqua: reminds of peace, calm and still.

So as an inventor designing a product you should also keep the color wheel in mind: choose well and consider which emotions people should get when seeing your finished invention!

More than just a can

It may look like an ordinary sardine can, but before you get stuck or lost, check this out. The Wistle Creek Companys survival items in a genuine air-tight, waterproof, crushproof sardine can… Go fish with the hook and line, find your way home with the compass, boil water in the can for your tea and sugar, use the first aid supplies to survive the wilderness.

The kit includes the following items: non-aspirin pain reliever, adhesive bandage, alcohol prep pad, antibiotic ointment, book of matches, compass, chewing gum, sugar, salt, energy nugget, duct tape, fire starter cube, first aid instructions, fish hook & line, note paper, pencil, razor blade, safety pin, reflective signal surface, tea bag, waterproof bag, whistle, and wire clip.

Might be helpful, don´t you think?