The possibilities of Augmented Reality…

No invention without creativity… But not only inventors must be very innovative. When it comes to sell a product advertisers have to be too. Here´s an example from the ad agency OgilvyAction from Taiwan.

As described on their homepage in order to sell more Philips Grooming Kits, the agency had to initiate young men into the art of facial hair.

And since the hair salon is where men are most receptive to suggestions about their looks and open to try something new the idea was to transform the whole established hair cutting ritual into a unique opportunity to introduce and demo the new product.

The highlight of the experience was a low-tech ‚Augmented Reality‘ mug (brought with the salon beverage) that allowed men to experience facial hair without inhibitions in a fun and personal way. Look!

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